Tourism Australia Hosts 2026 China Business Events Showcase, Further Deepening China-Australia MICE Tourism Cooperation

Tourism Australia held its "2026 China Business Events Showcase" in Nanjing on September 16–18, bringing together 31 Chinese incentive-travel agencies, 21 Chinese meeting planners/corporate clients, and 10 media representatives with 29 Australian industry partners (convention bureaus, hotels, tour operators, airlines, and venues) — with roughly a third of the Chinese agencies attending for the first time. The article reports that Chinese visitor arrivals to Australia for business events reached 96,000 in the year ending March 2026, generating AU$658 million in spend, making China Australia's second-largest MICE source market by volume but its largest by spending, with double-digit year-on-year growth. (Source: China Travel Agent Media / lxsnews.com)