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Create Consulting was founded in 2010 as a country branding (tourism/ trade/ investment) and lifestyle marketing solutions provider in the lucrative but challenging China market.       

The agency was founded by Beijing native Eileen Zhang and Michael Jones with the objective of providing creative China marketing solutions for emerging brands in a cost effective manner.


Since its humble beginnings the agency has grown in experience and strength to include a multinational communications team spread across Beijing, Shanghai and Guangzhou.


In addition to country branding, as well as lifestyle creative social media campaign planning and execution, strategic media campaigns and journalist engagement, the agency also offers unrivaled marketing and sales support for tourism brands due to its position as the leading outbound tour operator relations agency in China.    



Our multinational team is based in Beijing, Shanghai & Guangzhou.




Eileen has over fifteen years experience in marketing, sales, and executive management of Chinese outbound tourism operations. Over the last ten years she has been involved in the successful marketing of several leading tourism brands including Viking Cruises, Jordan Tourism, Peru Tourism, South African Tourism, Dreamworld,  Echo Resorts, African Travel Co, Sunlover Cruises, Southern Discovery, Pacific Fair and various other tour operators and luxury resort groups.  

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Communications and consulting specialist in China with a passion for country branding. Over the past 15 years Michael has provided strategic communications for organisations including Brand South Africa, New Zealand Wine Growers Association, Wines of South Africa, British Columbia, Alberta, Saskatchewan, City of Amsterdam, City of Cape Town, City of Dusseldorf, The Bahamas, American Airlines, Etihad Airlines, South African Airlines, Starwood Hotels and Resorts, Texas Tourism, Jordan Tourism, Peru Tourism and South African Tourism amongst others.

Meet The Team

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Ella Lu

Public Relations Manager

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Amy Chen

Beijing Trade Manager

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Nick Zhang

MICE Manager


Charl Albertyn

Digital Content Manager


Mary Ma

Shanghai Trade Manager


Olina Yang

Cruise Sales & Marketing

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