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Centara Hotels and Resorts Partners with Create Consulting as Exclusive China Sales Representatives

Create Consulting, a Beijing-headquartered travel sales and marketing agency specialising in the China outbound travel market, is pleased to announce its partnership with Thailand’s leading hotel operator, Centara Hotels and Resorts. This partnership sees Create Consulting appointed as Centara’s exclusive sales representatives in China. The partnership, commencing officially as of January 15th, aims to deepen Centara's presence in the Chinese market and foster collaborations with key players in the outbound tourism sector.


Create Consulting will play a pivotal role in expanding Centara's reach in China, leveraging its superior travel trade networks and industry expertise to facilitate strategic engagements and partnerships. As part of this collaboration, a comprehensive China roadshow is scheduled, featuring stops in Beijing on February 26th, Shanghai on February 27th, and Chengdu on March 1st, 2024.


The roadshow will serve as a platform for Centara Hotels and Resorts to showcase their diverse portfolio of properties across multiple countries. The participating destinations include popular locations in Thailand such as Bangkok, Phuket and Pattaya, as well as international destinations like the Maldives and Japan’s Osaka. Create Consulting will orchestrate meetings between Centara and prominent players in the Chinese outbound tourism space during each roadshow stop. This strategic initiative aims to establish lasting connections and collaborations to drive tourism growth and enhance the overall variety of quality travel experiences for Chinese visitors.


Centara Hotels and Resorts currently boasts an extensive collection of properties in Thailand, - the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey and the UAE. The addition of new properties in Chiang Mai, Nakhon Si Thammarat, Pattaya, Phuket, Samui, PhiPhi Island, Phnom Penh, Hainan, Zhaoqing, Luang Prabang, Vientiane, and Doha is a testament to Centara's commitment to offering diverse and unique experiences to travellers.

Max Ma, Global Sales Director at Centara Hotels and Resorts

"We are thrilled to be joining forces with Create Consulting, as we look to deepen our China market engagement efforts," said Max Ma, Global Sales Director at Centara Hotels and Resorts. "China is naturally an integral part of our success story at Centara, and we believe that Create Consulting's positioning in the industry will significantly contribute to our growth and success across a number of markets,” he added. Eileen Zhang, co-founder of Create Consulting, also expressed enthusiasm around the collaboration; “With this upcoming roadshow that we’re putting together alongside Centara, we’re seeing an exciting opportunity emerge to showcase some truly exceptional properties under the Centara banner, which deserve prime positioning in China’s outbound market.”


In commencing this partnership with Create Consulting, Centara Hotels and Resorts looks to build greater market share and stronger bonds with Chinese travellers, as they set out to experience the luxury and hospitality that define the Centara brand.


For media inquiries, please contact:


Ella Lu

Media Manager


About Create Consulting:

Create Consulting, headquartered in Beijing, is a leading China outbound tourism marketing and sales agency dedicated to ushering in a new era for global tourism businesses. With a commitment to excellence, Create Consulting navigates the evolving landscape of the outbound tourism market, offering carefully curated overseas travel resources to empower travel industry partners. From exploring the rich heritage of Jordan with the Jordan Tourism Board to experiencing the allure of the African continent through Aquila Private Game Reserve and ATC African Off-Road Camping, Create Consulting provides comprehensive support. The agency's digital services, such as certified online training programs for Peru experts and collaboration with Peru Ground Operator Limatour, has ensured quality and safe journeys in Peru for Chinese visitors. For more information, visit

About Centara:

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 95 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey and the UAE. Centara’s portfolio comprises six brands – Centara Reserve, Centara Boutique Collection, Centara Grand, Centara, Centara Life and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology. The group’s newest Centara Reserve brand was unveiled in 2020 as an experiential luxury collection, inviting guests to discover a new era of story-driven hospitality starting with Centara Reserve Samui.


Centara also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.


Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The 1, reinforces their loyalty with rewards, privileges and special member pricing. 

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