Create Consulting & Trove Tourism Development Advisors Release New Report for Destinations on Chinese Digital Nomads
Trove Tourism Development Advisors and Create Consulting have announced the release of their new report, "CHINA’S DIGITAL NOMADS: Understanding an emerging market of high-value global travelers” to help destinations target and attract Chinese digital nomads.
Trove Tourism Development Advisors (www.trovetourism.com) and Create Consulting (https://www.cconsulting.com.cn/) have announced the release of their new report, "CHINA’S DIGITAL NOMADS: Understanding an emerging market of high-value global travelers." The report highlights the growing trend of digital nomadism among highly-skilled, well-compensated Chinese workers, who are seeking freedom and flexibility in their careers, and also includes tangible steps for how destinations (DMOs, tourism authorities, and travel companies) can attract these individuals.
With over 98.8 million Chinese citizens holding valid passports and around 50 million highly-skilled workers, the potential market for digital nomads rivals the populations of countries like Spain and Germany. The report outlines the most popular destinations for pursuing a digital nomad lifestyle and the deciding factors, such as safety, interesting culture, affordability, and convenient living.
The report provides a comprehensive overview of the development of digital nomadism in China, including a preliminary description of the scale of the Chinese digital nomad market and the drivers of the movement. It also outlines the top platforms that digital nomads in China interact with and provides actionable strategy points for destinations to engage with and attract Chinese digital nomads.
This report is a valuable resource for destinations looking to capitalize on the growing trend of digital nomadism in China, providing insights into the desires and preferences of Chinese digital nomads, and actionable strategies for attracting them.